- We are open, inclusive, and informal. All are welcome.
- We focus on high-growth startups throughout north Alabama, while also welcoming entrepreneurs from nonprofits, cooperatives, and any organization contributing to our quality of life.
- We entrepreneurs must lead development of the ecosystem, so step up and start up new initiatives.
- We engage for the long term. Tourists are welcome, but we must build a sustainable home.
- We give before we get. Professional service providers take note.
- We are committed to both business development and a high quality of life for all.
- We are active connectors and introduce people who can help each other.